• £110

• 69 designs

• 31 designers

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Logo Design Brief

We are in the process of setting up Diabetes Guernsey, and need a logo designed for our new charity.

Guernsey
Guernsey is a Channel Island off the coast of the UK.

Charity aim
To support people in Guernsey to live well with type 1 and type 2 Diabetes.

Main activities
Peer support and education of the general public to promote a better understanding of the realities of living with diabetes.

TOV
Positive, informative, approachable, peer-to-peer

Notes (plus additional fields included):
Most activity would be digital.
Consider use of strapline: ‘living well with diabetes’ (but not mandatory to include)
Guernsey is associated with colour green, but this doesn’t have to be used

Resources:
‘What is diabetes?’ video: https://m.youtube.com/watch?v=wZAjVQWbMlE#
Guernsey demographics: https://www.gov.gg/population

Target Market(s)

1) People in Guernsey with Diabetes and their families
2) The general public in Guernsey

Industry/Entity Type

Charity

Logo Text

Diabetes Guernsey

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Easy to read font.
• Clean, modern, simple design.

Nice to have

• Horizontal/vertical usage and whiteout versions to be considered.

Should not have

• We would prefer to avoid the purple of Diabetes Jersey.
• We have been instructed that we must be completely disassociated from Diabetes UK.