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Animal welfare logo - CLOSED
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This customer received 34 logo designs from 18 designers. They chose this logo design from UsBeingUs.com - Debs as the winning design.
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£60
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34 designs
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18 designers
Logo Design Brief
PLEASE NOTE WE HAVE CHOSEN A DESIGN NOW - THANKS FOR ALL THE SUBMISSIONS
We need a logo for Puppy Love, who aim to stop the commerical breeding of puppies and especially puppy farming -
where dogs are "farmed" in horrendous conditions and forced
to breed again and again until they are too exhausted to continue. At
this point they are either killed or discarded. The puppies from the
farms suffer many health and psychological disorders and are sold
through the internet or in pet shops.
The logo must be simple and dynamic looking and give the
impression of action, and of freeing dogs from cruelty and
imprisonment (no chains though as these would not be used at a puppy
farm). Probably good to make it fairly abstract since any full images
of dogs or puppies will likely make it look like a logo for a pet
shop or dog food company.
Please note that the most commonly
farmed breeds are Bichon Frise, Cavalier King Charles Spaniel, Pug,
Yorkshire Terrier, West Highland White Terrier, Poodles and other
small breeds.
These logos are good:-
http://www.wer-profitiert.de/pic/VierPfoten.JPG
http://www.animalwrongs.com/wp-content/uploads/2009/06/peta-logo.png
http://www.ciwf.org.uk/images/2008/c/compassion_in_world_farming_logo_300dpi.jpg
http://www.animalaid.org.uk/images/AAlogocutout.jpg
http://www.rabbitfur.org/photos/whoIsCaft/caft-logoW.jpg
Updates
Thanks so much for the designs submitted already! Please note though that the most commonly farmed dogs are Bichon Frise, Cavalier King Charles Spaniel, Yorkshire Terrier, West Highland White Terrier, Pug, Poodle and other small breeds. Sorry this was not mentioned in the original brief.
Hello,
Thanks for the submissions. Could anyone produce something with this concept please: http://bitchesagainstbreeders.files.wordpress.com/2010/04/puppy-love-logo.jpg
The dog in the image should be one of the small breeds listed in the brief.
Many thanks,
Sophie
Thank you all for your submissions.
Apologies for the confusion, the name is now back to Puppy Love Campaigns (I have eliminated all designs submitted under the other name) who have given me an example of the kind of feel/ style that they'd like for the logo which you can see here: http://nopoundsforhounds.org/?attachment_id=285
It will obviously need to be much simpler than this but at least gives the general feel they'd like. Please note, no chains or paw prints please. An impression of imprisonment (so long as not too depressing!) or freedom
would be good.
Thanks,
Sophie
Target Market(s)
Animal lovers in the UK
Industry/Entity Type
Non-Profit
Logo Text
Puppy Love Campaigns
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be simple and dynamic looking and give the impression of action, and of freeing dogs from cruelty. Probably good to make it fairly abstract.
Should not have
- Should not look like a logo for a pet shop, ie not like this http://www.dogs4us.com. No paw prints unless something really original.No chains please since these would not be used in a puppy farm.