• A$210

• 81 designs

• 41 designers

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Logo Design Brief

Design a 3 logo examples. We have a business that enables owners of large forklift fleets to closely monitor the performance and manage the maintenance of those fleets. We provide a hardware box that is attached to the engine and from that we extract data (lots of if) to evaluate the performance and location of the forklift and to interface with the driver for safety and key metics. The data is extracted via wireless and converted into "information" that the fleet manager can use to improve the overall performance of the fleet. What this means in practice - 1) they can service the forklift most cost effectively based on need rather than time based schedule saving up to 20% of the maintenance cost and time 2) the route of the service vans can be scheduled cost effectively on-site as they now the location of all vehicles (rather than coming back to base), and 3) they can monitor and manage which drivers are using the vehicles and ensure that they are appropriately skilled and reminded of the critical safety requirements every time they engage with the engine. These are very expensive pieces of equipment and the fleets are often 20+ year assets that have to be optimised. It is an unloved sector of the market and people love the work we do because we make it simple. Simple dashboards, simple metrics and simple processes. We spend a long time listening to the customer to understand what they need, customise (within reason) the way we present the data for them and we are then back in head office monitoring their fleets and the level of incidences so that we act as their "back up".

A full scoping is attached plus sample of the RHM product statement and existing branding look.

Logo Text

Tracking Solutions

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.