• A$200

• 50 designs

• 20 designers

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Logo Design Brief

We need a logo design for a fitness clothing line called "Eddsthetics Active".

At the moment, we are concentrating on female sports bras and additional activewear, however we would like the logo to be generic enough that we can branch off into Men's fitness wear and the logo can still apply.

The brand at the moment is about fun & sexy YET very functional activewear that women can feel their best in. The Victoria Secret of Fitness, if you may. Fitness Couture.. Top of the line materials that still look amazing. Looking at the clothing will make you motivated to workout!

I'd love the design to have the "e" in either the shape of an athletic person or something where the "E" is a stand alone design without the extra letters "ddsthetics Active".

I had an idea of a silhouette of a person doing a pullup on a bar, but the bar that the person is actually grabbing onto is the letter "e". I thought of also having the person do the pull-up on a dumbbell type graphic that turns into an e in some way.

I am obviously open to other ideas, that's just something that I thought may work? I love the thought of different silhouettes in various yoga type positions, such as the scorpion pose, for example.

I'd love the logo to then branch out into the complete words "eddsthetics" or "eddsthetics active". The design should convey strength with a touch of sexy - although it also needs to apply to males?

Industry/Entity Type

Clothing

Logo Text

Eddsthetics Active

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.