• NZ$120

• 68 designs

• 21 designers

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Logo Design Brief

HI :)

Our e-commerce company is about sustainable and eco friendly products, promoting a healthy lifestyle and wellness, yoga and plastic free living. Other products might include organic and paleo lifestyle products. Our company is about taking common comercial brands in this niche and redesigning them to appeal to a more exclusive and high end market.

I am looking for an innovative approach and interesting design idea using the elements of a tree and a fox, not limited to those elements, I am open to suggestions. I don't want it to look to much like typical eco friendly product brand or typical of the brand type.

Our target market is High End Exclusive brand for men and women between the ages of 25 to 45 years.
I don't want people to see the branding and logo and say " oh another eco brand" . Our customers should look at the product and almost be surprised that it is eco friendly. So less "hippy" looking :) and versatile, needs to relate to various product types.

Key words to remember:

High end
Memorable
Superior
Unique
Interesting
Balance (masculine and feminine)
Colour swatch Mineral ( charcoal, iron, copper, bronze, gun metal grey...)
We want to be able to change the colour of the logo and font depending on the difference background colour of the packaging, so design needs to be strong enough to be recognised in any colour.

I would like the logo to be simple but edgy, with a sense of calm about it. It also needs to be able to be printed on small scale (eg: logo on shirt, business cards, tea/water bottles, pill bottles, waist bands, tag label, later use as a pendant jewelry piece ect) and on large scale (eg: large yoga mat, towels, fitness equipment like yoga wheels and needs to work well for website and on most social media platforms).

At this stage it is just a logo and also font design, They need to be done in such a way that we could use them separately or together.

Attached are a few images for your reference, I gave a variety of very different ideas, I need a professional like yourself to help me find something among these different styles that will work for this market.
A balance between the complexity of some and the simplicity of the other images would be interesting.

I like the elements of the tree and fox, however We don't need to be limited to it. As long as it works for the consumer market I am trying to reach.
So just a fox, or fox and tree, fox an corktree leaf.. fox and bunny( this could be even better, to show that even a superior brand can be kind to animals and environment) Less is more, simple but effective.

The name of the business is Kolalu. Living a healthy and sustainable life, cruelty and plastic free while still remaining high end and exclusive.

Thank you and I look forward to hearing back from you soon.

Target Market(s)

Our target market is High End Exclusive brand customers. Men and women between the ages of 25 to 45 years

Industry/Entity Type

E-Commerce

Logo Text

Kolalu

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Fox and Kolalu name
• Elements of logo to be cohesive.
• Option to use Kolalu name seperate to logo or together

Nice to have

• Tree, bunny, or leaf with the fox
• Circle element or triangle shape.

Should not have

• the letter "K" on its own in a circle,
• Not to busy or complex
• Not hippy looking.
• no naive or childlike features.

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Files

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