Logo Design for Collaborative Group Helping Low-Income People Become Financially Stable
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Logo Design Brief
                            Logo creation. See attached for more details. 
About the FinCap Network:
Purpose Statement:
To strengthen the capacity of financial service providers to deliver and facilitate access to relevant, engaging, and high quality financial services and products for low and moderate-income individuals.
Vision: 
Working together to build the financial capability of the Columbus region.
Collaborative Goals:
•	Provide local/affordable training capability and learning exchanges.
•	Build engagement among all organizations that are interested and aligned with our purpose.
•	Organizations and staff gain value from participating in the Network.
Organizational Background:
This network is a collaborative of nonprofit organizations working together to collectively impact the lives of people that the individual organizations serve.  While it does not have a formal nonprofit or organizational status from the perspective of the IRS, it is operating like a nonprofit.
                        
Target Market(s)
Who makes up the Fin Cap Network and are also target audiences: 
Nonprofit and community-based organizations, funders, and community members
Industry/Entity Type
Non-Profit
Logo Text
FinCap Network of Central Ohio
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Green & Blue. Example of logo we used in our original development of organization is in attached document. Open to specific values of green and blue.
 - • Current Logo Like: Colors. Clean lines.
 - • Current Logo Dislike: That “capability” seems separate from “financial network”. Spelling out Financial Capability (vs. using abbreviated FinCap). Would potentially like to include a symbol or image rather than just text.
 
Nice to have
- Network Values (to communicate in logo):
 - • Diverse
 - • Collaborative
 - • Inclusive
 - • Growth-oriented
 - • Trustworthy
 - • Community-focused