• A$300

• 273 designs

• 119 designers

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Logo Design Brief

RAW Gear is a cycling wear company by women for women,(cycling jerseys and bike pants) based in Australia. It is designed to be inclusive for any and all women who want to ride, whether they are new to the sport and just starting out or they have been riding for years. RAW stands for Real Active Women. The tag line for the clothing is "I can, I will". Colours used in the logo need to appeal to a female market. It needs to convey activity, fitness, fun and belonging to a community of female riders regardless of size, shape or current level of fitness or skill.

Target Market(s)

Females between 28 - 55 who ride bikes and are active or aspire to be more active. It could be road riding and/or mountain bike riding.

Industry/Entity Type

Womens Clothing

Logo Text

RAW Gear - I can, I will

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A design that can work well on lycra clothing.

Nice to have

• Nothing wrong with a bit of badass attitude. It needs to be something that women look at, associate with and feel proud to wear.

Should not have

• Flowers or be crazy feminine. This is for active women not a quilting club. Avoid pink - there is a term in cycling for women's gear "Shrink it and pink it" so there are negative connotations with the colour pink in cycling for women.

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Files

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