• US$150

• 153 designs

• 60 designers

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Logo Design Brief

I'm looking to create a word mark or combined wordmark/logo for a New York City based apparel brand. Our focus is making high-end casual graphic tees for athletes, specifically women/mom runners. Over time, we may expand to offer men's apparel. Our brand identity is minimal, powerful, motivated and cool. Our company is named after the steepest hill in Central Park. Our motto is "think strong, feel strong, be strong".

Target Market(s)

Athletic women and eventually men

Industry/Entity Type

Online Store

Logo Text

Harlem Hill

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• I'd like to use black and white (no color). The text should be easy to read, so that a passerby can note the brand on a t-shirt (probably sans serif, uppercase, maybe a college/sport style font). The branding should print well on tees, smaller items like hats and water bottles, and work well for web design. Please see the attached file with examples of logos styles that would fit the company well, and examples of the style of shirts we'll design.

Nice to have

• It's possible that a simple word mark with no graphic logo element will work best. If the logo includes a graphic element, inspiration could include: The Statue of Liberty, wings, a bird or swallow, or a maple leaf.

Should not have

• Color. Nothing kitchy. Character/person.

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Files