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Logo design for fine food and drink store / upmarket deli
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This customer received 128 logo designs from 48 designers. They chose this logo design from takica.21 as the winning design.
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£110
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128 designs
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48 designers
Logo Design Brief
We need a logo design for a new delicatessen called "Kiwi & Pomme". The deli will be based in a market town in the UK. It will stock high quality food and drink made by artisan and small batch producers. Products will include cheeses, charcuterie (salamis, cured meats etc), handmade bread, pies, exclusive chocolates, sauces, jams, chutneys, craft beers, specialty gin, cider etc.
Target Market(s)
Our target market will be affluent foodies who care about the quality of the food they eat, and where it comes from. Customers will be aged 25+, and be both men and women, however we expect the largest proportion of customers will be women aged between 40 and 65.
Industry/Entity Type
Food Store
Logo Text
Version 1: Kiwi & Pomme. Version 2: Kiwi & Pomme Buckingham (Buckingham is the location). Version 3: Kiwi & Pomme Fine Food Specialists (Fine Food Specialists is the strapline)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We would like a two-colour version, and a single colour version of the same logo (for example, we may get an ink stamp made featuring the logo, which can then be used to brand brown paper bags). We would like a horizontal version (for use in store signage across the top of a wide storefront window - see the attached photo of the current signage) and also a version which would work within a round circle (for stickers or stamps). Other possible uses for the logo include: on paper used to wrap cheeses and meats, on stickers used to seal wrapped cheeses, on staff t-shirts, as the profile pic on the deli's social media accounts (Facebook, Twitter, Instagram), on our website etc.
Nice to have
- Bright, fresh colours.
Should not have
- Nothing that looks cheap, tacky, too young or too feminine (as we need to appeal to men too).
