• US$440

• 77 designs

• 23 designers

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Logo Design Brief

Dear Designers,

Thanks for your submissions, and for your time spent on this. Unfortunately none of the designs so far are quite what I'm looking for, though 2 or 3 may be on the right track. I should have been clearer about our needs, and relayed that better to Michael. So let's go over what they are.

What's wrong with our current logo?

First, I have no files to work with that I can blow up, shrink down, change color of, etc. All I have is a scan of our Bicycle Friendly decal, and a tiny graphic pulled from our old website. I've tried to clean these up and convert them to vector graphics, without much success.

Second, I am not concerned that it looks dated. As far as that goes, it's a simple, classic design that communicates well what we're about. It would be OK on letterhead, or embroidered on a shirt - fine for the age of print. But it's too fine-lined and fussy to be instantly and clearly recognizable at very small or large sizes - for social media icons, bumper stickers, event banners, etc. Without already "knowing" it, could you pick it out of a busy Twitter feed? On TV at an event, on a t-shirt in the crowd, or a banner in the background? And all this without lettering of any kind. That's what we need.

So I'm extending the deadline through the end of the month. I'll leave feedback on what's been submitted so far.

Thanks again for your time and effort! Michael and I will be checking back here and giving feedback.

I'd like to contain the communication here for the benefit of everyone, but if you need to reach me feel free to email or call.

Matt O'Toole
Webmaster
Virginia Bicycling Federation
webmaster@vabike.org
949-422-1974

Added Thursday, May 24, 2012




More than just a logo. Need an identity. Current graphic is OK at capturing that.

Homepage of organization: http://vabike.org

VBF is THE voice of cyclists and advocacy in the Commonwealth of Virginia.

The Virginia Bicycling Federation is a statewide organization working to change public policy and community attitudes, to improve the safety, convenience, and acceptance of bicycling.

(1) File formats should include: .eps, .ai, .gif, .pdf, .png, .tiff
(2) Color and black & white versions
(3) Include three versions:

A: icon only,
B: icon + VBF, and
C: icon + VBF + tagline

(4) Use colors that are common to the printing industry, i.e., provide color codes (Pantone, CMYK, RGB, HEX #, and/or PMS)
(5) Tagline should capture mission and goals of organization in a couple of words, 2-3
(6) Marks/Icons/Logos should be square – makes them usable for social media

Target Market(s)

VBF hits all cyclists of all ages across Virginia. As VBF is primarily an advocacy organization, the demographic tends to be 30 to 50 year olds.

Industry/Entity Type

Communication

Logo Text

Virginia Bicycling Federation

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Instantly and clearly recognizable in small or large sizes, easy to scale up or down. It should communicate by its overall form and shape, without any lettering.

Nice to have

• Combined with additional lettering, with organization name, initials, URL, and tagline.
  
  A development or evolution of our current logo is preferable.

Should not have

• Should not rely on lettering to communicate what it's about.

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Files

Download all files - 0.1 MB