• US$250

• 105 designs

• 50 designers

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Logo Design Brief

In 2017 Faith started the process of strategic branding. Our first step was to re-imagine our website with goals of being visitor friendly, mobile friendly and sticky. We shifted the primary narrative from telling what our church does to who we are and how our church relates with God and our community. We accomplish this through story telling using photos, blogs, images, articles and videos providing an avenue for those seeking a church home to see themselves in relationship with Faith. We are now looking at other ways to visually represent Faith’s identity in a consistent and purposeful manner.

Our current logo uses our building (what we are) as its core image. We want to create a logo that is about who we are (a community that reaches out to those in need). Our logo should make people want to check us out and engage in ministry.
New Faith Logo will…
• Communicate visually that our purpose is outreach
• Be simple and clear
• Boldly include the word Faith
• Include water / movement
• Include a cross (OK not to be obvious)
• Have a version that includes small tagline, “Lutheran Church, ELCA”
• Include at least 4 colors inspired by our stained-glass window
• Look good in multiple colors as well as one color
• May include design elements from the stained-glass window without literally / obviously representing the window (see attached)
• May draw inspiration from logos of our affiliated synod and denomination. (see attached)

Target Market(s)

Those seeking an inclusive church home
www.faithfl.org

Logo Text

Faith Lutheran Church ELCA

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Word "Faith"
• A cross (OK not to be obvious)
• Tagline: Lutheran Church ELCA
• Include a sense of movement (i.e. water moving)

Nice to have

• We are located by Forest Lake, Minnesota. A design element that feels like a lake / water is nice to have

Should not have

• Be an obvious representation of a church building
• Should not look like our current logo (attached)

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Files

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