Redesign key parts of organic food ecommerce website

Want to win a job like this?
This customer received 101 web designs from 10 designers. They chose this web design from Da Miracle as the winning design.
Join for free Find Design Jobs- Guaranteed
Web Design Brief
Our current design gets good feedback in terms of look and feel. General feedback is: fresh, nature and modern. But when coming to shopping experience, there are some issues with UX/UI that needs to adress:
- Website navigation: the ecommerce part is not visible and easy to navigate/buy from homepage and even within shop page.
- Navigation to buy among pages is difficult to proceed mutiple orders.
So, we want to redesign the most important pages of the website.
Please download the brief below for additional details.
Important:
We would love to receive Homepage and Shop design. We will give feedback to select the most suitable designer.
Updates
Need extra days to review
Target Market(s)
- Age: 25-45
- Gender: Female
- Interest: Healthy & Fresh food.
- Characters: Educated urban female living in cities, interested in looking for green and healthy food for their family. Mostly married with kids.
- Location: 100% in Vietnam
- Language: 100% Vietnamese
Industry/Entity Type
Food Service
Number of Pages Required
5+ page
Font styles to use
Other font styles liked:
- HappyTrade, Arial, Verdana, Helvetica, sans-serif
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- -Need to see design based on mobile version first and adapt to desktop version
- - Need to see examples of 2 pages first: home page and Shop page. (Design theme of 2 pages must be consistent)
- - Homepage: make sure the shop section can stand out
- - Font: follow the current font, can you do Vietnamese font?
- - Visual: have to prove legal use and have to be Southeast Asian/ Vietnamese look
- - Mobile responsive design
- - Make website look ‘fresh’
Nice to have
- - Improve ecommerce site navigation
- - Inscrease Conversion Rate