Surf School needs a cool functional logo design for branding on signs vehicles etc

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This customer received 99 logo designs from 25 designers. They chose this logo design from LBZ as the winning design.

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Logo Design Brief

I need a logo for my new Surf School, based on the sunny Kapiti coast in Wellington New Zealand. I'd like the design to be one colour, black, but be reversible so it can be used with a light colour on on a dark background. I had a designer here do a logo but he let me down although his concept was good I found it and more importantly him not user friendly.
My customers are mainly females and many are visitors to New Zealand who often come more for the surfing experience rather than wanting to be dedicated surfers.
I'd like to incorporate a South Pacific / Maori / Polynesian retro vibe in the logo and include the image of a surfer riding a small wave, preferably female in a grass skirt as per the "Surfer Girls only" uploaded file.
The logo style will be a character logo

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Updates

Project Deadline Extended
Reason: Hi designers, I've been out of computer access because of an isolated holiday location. I'd like to make a few slight changes to one or 2 designs before I choose a final. Thanks, Pete
Added Sunday, January 12, 2014

Target Market(s)

16 to 36 year old free independent travelers who want to experience a fun outdoors activity. Often they will be fit, active and participate in many sports such as skiing, snowboarding. They are looking for a new challenge and I'd like the logo to appeal to them.

Industry/Entity Type

School

Logo Text

Epic Surf Schools. Otaki. Wellington


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Nice to have
  • The word EPIC would be nice to have a nautical feel with the E forming a trident like Neptune's if possible

Files
Download all files - 1.3 MB
Payments
1st place
US$200
Total
US$200

Project Deadline
18 Jan 2014 01:17:25 UTC
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