• £110

• 177 designs

• 60 designers

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Logo Design Brief

-- UPDATED 24th July 2018 --
The River is an addiction recovery facility with a program called 'creative recovery'. The program is about getting to the source of human nature, and through the discovery of one's nature, to develop the life skills necessary to creating a new kind of life. When addicts refer to sobriety, they speak of 'being in recovery', this way of being and living is less of a cure and more a result of having discovered and practiced a new way to live.

- A river is the current of life. A river is also the source of life and sustenance, and a timeless symbol of mother earth's giving and sustaining of life.
- A river forges its way through the landscape and evolves its form; it is symbolic of man forging his life through will, evolving through experience, and growing through transformation.
- A river changes shape and character as it travels through the landscape, man does the same
-The sun is the ever present source of inspiration, a symbol of the source of 'creative recovery'
- The sun is not a destination on the horizon, it is near, it is magnanimous, radiant, reassuring
- The sun is real or an abstraction of its reality; it is not religions, heathen, oriental or playful. It is non-denominational and it must be real and powerful, it is a star that lives for billions of years

The ideal logo for The River is a masterful confluence of these desired attributes. It should feel effortless, and it should not seek to 'strive' artistically, instead, it should project a relaxed sense of confidence and provide a feeling of reassurance, even to the extent of being soothing and welcoming.

The attached image (VERY ROUGH) pencil provides a sketched interpretation of the brief, as an example.

-- ORIGINAL --
Design Brief
* Require new logo for a new luxury rehab centre in Thailand.
* River coming through mountains, maybe with great Sun in the sky
* Must be clean, strong identity - denoting luxury and health
* Must be able to work as icon and website logo - i.e. work small as social media icon / website icon (100x100px) , and large as website logo (600x200px)
* Tagline for business is "Luxury treatment in Thailand” (This may change)
* Like https://www.champneys.com/ - which is luxury spa / retreat brand.


Deliverables.
* Vector image we can use to create Digital and Print images for our marketing and branding (preferably Adobe Illustrator)


BRANDING QUESTIONAIRE
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Here is branding questionnaire, which help you understand the brand

Why do you exist
First 5 thoughts
… help people recover from addictions in a lovely safe space in Thailand
… to help families who are struggling to help their loved one
…to develop a new rehab and set new standards
…to offer an alternative to the extremely expensive models in Europe, and going beyond that in luxury, but at a very agreeable cost
…to grow the recovery community in Chiang Mai and the whole region.

Think Hard, really hard, why did you start the business in the firs place, don’t say to make money that is a by product. - Because I’ve got the experience. I’ve built successful rehabs before and there’s a huge payback in seeing the clients begin treatment with us, and then handing them back to their families 12 weeks later in a recovered state. It’s really quite beautiful.
Write down a few, sleep on it, come back and check this is the deep down desire for the business.
What was the no 1 reason?
… to give myself a new project that keeps me active and engaged. To really focus on something.
What do you do best?
what 3 things do you do better than the competition
… Prettiest location in South East Asia - by the River with a wonderful spiritual energy to the space.
…We’ve thought long and hard about creating an original treatment programme and we’re looking at setting new standards.
…Our network around the world is significant - particularly in Europe and the USA. We want to open up new territories to help even more people find recovery from around the world.
What does your business associate think? - same question but some honest perspective
…NA
…
…
What does your significant other think? - personal perspective.
…NA
…
…
What do you CUSTOMERS think? (Can your customers see it
…They are going to love it here and they’re going to know they’re in a very special location
…
...
What about your stakeholders? - vested in your business - supplier, investor etc
…NA
…
…
What are the common truths - not get the top 3 from all the above.
…We can offer a truly luxurious experience at approx 25% of the equivalent costs in the UK and 10 - 20 % of the equivalent costs in the USA
…We have a Corporate Responsibly Enterprise written into our business plan at 2% of gross going towards helping those less fortunate without the funds to access our treatment. We’re going to build and design a way of helping the local thai population.
…We are ambitious and keen to truly create something world class.
What do you value?
If your company was a person what values would define it? write first 5 thoughts. (loving, humble, ambitious, amiable, comforting etc)
…kind
… sincere
…ambitious
… results focussed
… patient focussed
sleep on it now narrow it to 3
…
…
…
To whom are you selling
Do you have a picture of what your best customer looks like?
Close your eyes and imaging them describe that customer, How old, what their priorities are?, what are their pleasures, what drives them crazy, wha drives them towards your brand? how does your brand make them feel, Write a few paragraphs.
…(a few paragraphs)
They are a upper middle class family with a son or daughter (or husband or wife) with a drinking or drug problem. The family have the means to purchase treatment and look to thailand because a) it’s beautiful b) they patient has a desire to access rehab tourism in a country thats got a great climate, c) the exchange rate makes it incredibly affordable (about the same price as a low end bog standard treatment programme in the UK, but yet offering a truly luxurious experience. Typically the client is the parents or the spouse (with the means to pay), and the patient is aged between 20 and 45 years old.
Does your BRAND have a STORY?
your business didn’t just happen, you had an idea, and itch to scratch tell us that story. Then if you could look back in 3 years what milestones would you like your business to achieve.
… (a few paragraphs) We open with 16 beds and in 3 years I expect to have at least 34 beds and hopefully 50.
We will have multiple programmes available to people at different stages of their recovery journey.
We will have a full Holistic Wellness Centre and Spa built on site, so it becomes The River Rehab - Addiction Treatment & Spa.
We’ll be receiving clients from all over the world - a truly global business.
We would have contributed significantly to the global recovery communities and helped many many more families turn towards healthy living and away from destructive behaviours.
If your BRAND could hang out with OTHER BRANDS?
So what brands is your brand like ?
Champneys… and why … because they’re a luxury retreat (https://www.champneys.com/)
… and why ...
… and why ...
… and why ...
…( As many as you can think of and include why for each one)
Word ASSOCIATION
Time to let your mind run wild - take 15 mins (NOT 1 minute) - write down as many words as you can that you would associate with your brand?
…luxury
…retreat
…safe
…serene
… community
transformation
healthy
cost effective
sunshine
smiles
hope
exotic
life changing
What is the ESSENCE of your BRAND
So lets put it all together, go back and look at what you have written, and see if you can put together a few sentences about your business, i.e. like the elevator pitch - literally you have 30 seconds to say, what your business is, and why I should care about getting your business card.
… This is a genuine opportunity to experience luxury in the glorious beautiful surroundings of Chiang Mai (elephants and temples, mountains and the river Ping), at a price that makes it accessible to even more people.
…Our clinical team and our treatment programme is cutting edge and using either proven strategies or original experiential creative recovery processes that are fun and fulfilling, designed to unleash your creativity.
…We’re the only clinic in Thailand with dual registration - Rehab and Detox Clinic. Most clinics have no registration. A few have got just the Rehab registration. No one else is legally able to offer detox in site in Thailand.
,,, (literally 30 seconds worth)

Target Market(s)

They are a upper middle class family with a son or daughter (or husband or wife) with a drinking or drug problem. The family have the means to purchase treatment and look to thailand because a) it’s beautiful b) they patient has a desire to access rehab tourism in a country thats got a great climate, c) the exchange rate makes it incredibly affordable (about the same price as a low end bog standard treatment programme in the UK, but yet offering a truly luxurious experience. Typically the client is the parents or the spouse (with the means to pay), and the patient is aged between 20 and 45 years old.

Logo Text

The River Rehab

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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