• US$150

• 72 designs

• 30 designers

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Logo Design Brief

We are launching a new drive-through chain offering espresso drinks (hot and cold) served by pin-up girls. The project should be in landscape mode. The logo must have our name "Hot and Steamy Espresso" creatively written, with the word Espresso larger and more prominent. The second portion of the logo should have some kind of espresso or coffee cup, with the image or silhouette of a female body, perhaps in line art, within the steam curling upward from the mug or a pin-up girl sitting in or on the mug. The logo should be no bigger than 10% of the project. It should be family-friendly, but sexy enough to capture the imagination. Our customers are drive-by and will have 2 seconds to understand what we sell. The name and logo will be our brand, and appear on everything associated with the business.

Target Market(s)

Anyone driving by, who loves hot or cold espresso drinks.

Logo Text

Hot & Steamy Espresso

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Logo styles of interest

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Font styles to use

Other font styles liked:

• open to creativity.

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Landscape perspective, the word espresso most prominent, the logo fills no more than 10% of the page.

Nice to have

• Line art of pin-up girl within the steam or sitting on or standing in the mug.

Should not have

• No misspellings.