Dual brand fitness business logo

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This customer received 22 logo designs from 7 designers. They chose this logo design from HLGCreativeTeam as the winning design.
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Logo Design Brief
We are in need of a logo that signifies the two aspects of our business. We are an affiliate of CrossFit providing dynamic high intensity functional training to athletes and also our business and trading name of Multi-phyt is paramount to our brand recognition.
CrossFit Crash is named for a group or school of rhinoceros, the rhino has been chosen as it signifies strength, speed, agility, controlled aggression and survivability. Apart from humans it has no natural predators.
Multi-phyt is derived from the multiple skills required and the provision of physical training to develop psychological and physiological changes in life.
Www.multi-phyt.com
Www.crossfitcrash.com
Target Market(s)
People looking for fitness, community, gym and an exciting new challenge
Industry/Entity Type
Training
Logo Text
Multi-phyt & CrossFit Crash
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be identifiable to our initial concepts and reference to multi-phyt and CrossFit Crash.
Would like a rhino or stylized rhino
We have standard colors of black, orange and white in use currently. Open to suggestions.
Should not have
- Too much colour,