Logo for Scanlon's Salsa
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This customer received 92 logo designs from 52 designers. They chose this logo design from briliana as the winning design.
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Logo Design Brief
This is a logo for a brand of salsa made from tomatoes and peppers in a home grown garden. This is the overall brand of a salsa that has many unique versions that are released each year.
The maker of this salsa is of Irish-American descent. The name of the company is her last name. The logo should have a representation of a red-haired (curly hair) girl, in a minimalist kind of design.
The salsa types are named each year by family and friends at a tasting party. Generally, the salsa comes in three categories: mild, medium and hot. The brand "Scanlon's Salsa" should also offer a way to include a name for the various annual types of salsa. Some of the names used in past salsas have included:
"Some Like It Hot - Not!" (Mild)
"No Pain, No Gain" (Medium)
"Dragon's Breath" (Hot)
The logo theme of a salsa made by an Irish lass could also be communicated with a suggestion of Celtic knot design.
Updates
Please disregard the colors in the brief. We would like to see designs with an Irish flair to them, perhaps using colors like orange and green (like the flag of Ireland). The red haired girl concept is whimsical and fun.
Added Thursday, December 26, 2013
The design needs to be a simple, clean take on the idea of an Irish girl with curly hair. This logo could be etched in glass, stamped or embroidered. A girl's hair could be represented by a curly line. Alternatively, a shamrock or Celtic knot could be incorporated. The name of the brand could be in green. Colors of the Irish flag, green and orange, are preferred.
Some examples of logos that have the concept of simplicity in style:
http://www.orangecounty.com/sections/article/gallery/?pic=1&id=6962
http://identityview.net/wp-content/uploads/2010/09/tonys-organic-food-logo-design.jpg
http://www.speckids.ca/images/cc-finalists/food4kids-logo.jpg?sfvrsn=2
http://logopond.com/logos/1a6bd28f5c02371e22ce18a205630186.png
http://www.irishfoodbloggers.com/wp-content/uploads/2011/03/WFofF-LOGO-300x251.jpg
Added Friday, December 27, 2013
Project Deadline Extended
Reason: We are extending the deadline to make a decision to choose from designs already provided.
Thank you to everyone for your creativity!
Added Monday, January 06, 2014
Target Market(s)
Consumers of this salsa appreciate the all-natural, home grown source that will be unique with each harvest, but with the highest attention to quality and taste. Customers may be frequent shoppers at farmer's markets, Whole Foods, and organic food stores.
Industry/Entity Type
Hair
Logo Text
Scanlon's Salsa
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Green and orange colors, like the Irish flag.