• £80

• 97 designs

• 39 designers

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Logo Design Brief

Our "POWER" of 4 fitness brand is being developed to be the future market leader for Community based Functional Fitness, Well Being and Fitness Competitions. We need a powerful logo and brand image to suit. Our brand identity concept is based on our four key pillars of our fitness business model - "Power Up" is for Fitness & Conditioning and is represented by the element of "Air", which moves us; "Power Grid" is for Fitness Competition and is represented by the element of "Fire", which transforms us; "Power Supply" is for Nutrition & Well Being and is represented by the element of "Water", which shapes & revives us; "Power Play" is for Community and is represented by the element of "Earth" which heals us. We want a clear, strong brand identity and logo for all of our fitness facilities nationwide, we feel the two colours of green and purple are appropriate; the brand needs to have asexual appeal, although females are our strongest demographic. We have tested out the attached graphics so far, and our looking for full text logo's for "POWER", "POWER4", "P4" and possibly a logo design, incorporating the four triangle signs for earth, wind, water, fire.

Target Market(s)

Primary is 30-50 female, married, kids, professional;
secondary is 35-55 male, married, kids, professional.

Logo Text

"POWER" / "POWER4" / "P4" / "POWER4FITNESS"/ "POWER4FIT"

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Logo styles of interest

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Font styles to use

Other font styles liked:

• see image attached

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Changeable colour schemes to suit different backgrounds, scaleable to work for web, print, social media, clothing and apparel, company stationery and main company signage on buildings, etc.

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Files