Logo for Startup Legal Services Business

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This customer received 231 logo designs from 73 designers. They chose this logo design from Alchemist as the winning design.

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Logo Design Brief

We need a logo for a startup legal services business. We specialise in recruitment law and will be aiming our services at small to medium sized recruitment agencies.

The design should communicate that we are a modern company rather than being old-fashioned but also that we are trustworthy and professional. We are quite open-minded on colour schemes but we probably envisage the colours being more muted than vivid. We would like to avoid reds and oranges. Blues, greens, purples are all ok.

We originally envisaged the logo text being ClearPoint but are open-minded to a lower-case logo i.e. clearpoint

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Updates

Thanks for all your submissions. In retrospect, I am now avoiding the colour purple. Greens and blues are still good but not too bright thanks. Of the designs I have seen so far, I definitely prefer the ones without the taglines. Thanks
Added Friday, December 27, 2013

Target Market(s)

We are starting a business to business service in the United Kingdom (England). The decision makers are likely to be recruitment/head-hunting business owners from 30 to 45. Gender split is 65:35 male to female.

Industry/Entity Type

Legal

Logo Text

ClearPoint


Font styles to use
Sans Serif

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Nice to have
  • We would be interested to see a design which includes a stylised point/period. Perhaps the dot above the i would work? We would prefer the logo to mainly comprise the name - ClearPoint - rather than be particularly illustrated. We are also interested in seeing designs which also have an abstract graphic next to/above/below the text to make the logo more distinctive.

    We are also happy to see designs which include a tagline. This could be Recruitment Lawyers or Recruitment Law Consultants.
Should not have
  • We do not wish to see any typical legal services imagery. No scales of justice, gavels, law books, courthouse columns etc. The font should be clean and modern. Preferably without serifs. Two of our competitors have a wave/swoosh line in their logo. We would prefer to avoid that.
Payments
1st place
£260
Participation payments x 2
£20
Total
£300

Project Deadline
28 Dec 2013 14:19:18 UTC
Language

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