Perinatal Wellness Study: Self-Care Offerings for Pregnant Women Living in Adversity

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This customer received 79 logo designs from 34 designers. They chose this logo design from Leayer as the winning design.
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Logo Design Brief
This is a research project housed in the UVM hospital where we offer free wellness programs for pregnant women with opioid dependence and poverty. They get the free programs (parenting groups, self-care workshops, yoga, mindfulness, music, nutrition, mental health treatment, fitness, community events) plus a garmin activity tracker, yoga supplies, and vouchers to community programs (YMCA, child activities) from pregnancy out to 1 year postpartum. We want to put this logo on tote bags, water bottles, baby hats, t-shirts etc. to get women excited about being a part of this nurturing wellness community. We would like a logo with perhaps an animal symbol (bird caring for an egg with another baby bird? we are open to other symbols of pregnancy and motherhood wellness). The final design should communicate nurturing, wellness, motherhood and any links to the specific wellness pillars (types of programming) would be great, but we don't want it too busy. Something you'd want to put on a baby's hat- so it also needs to be cute and welcoming for all ages.
Target Market(s)
pregnant women living in poverty and/or dependent on opiates
Industry/Entity Type
Health And Wellness
Logo Text
it must say "UVM MC" and "VCCYF" which are the departments that are funding/resourcing the study, but we would like these to be small text. We do not want the project name in the logo.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- animal symbol -pregnant and/or mother with newborn
Nice to have
- small references to pillars of wellness : nutrition, parenting, Yoga/exercise, music, sleep, community, reading, mindfulness