• US$150

• 27 designs

• 11 designers

---

Book Cover Design Brief

We're launching a series of books and online training videos badged under the "Hothead Hacks - Future Skills Series" brand. The idea is that there are titles for each of the future skills that people will need to survive the robots in the future, eg, Creativity, Critical Thinking Skills, Problem Solving, etc. The exciting job here is to create a series thematic look, and a specific design for the first title, Killer Questions.
Hope my brief challenges you, and look forward to your questions and designs.

Target Market(s)

start ups and corporate market (mainly in Asia Pacific) looking to upskill themselves. Probably 18-45 age group, including uni business students, and people working in Fortune 500s.

Industry/Entity Type

Publishing Company

---

Font styles to use

Other font styles liked:

• Felt marker or other 'handcrafted' styles because these will be 'workbook' style publications

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Must look professional but not boring or old school.
• Use the "Hothead Hacks Future Skills Series" (logo attached).
• Need category, ie "critical thinking" associated with logo above
• Need title and subtitle of the book, ie "KILLER QUESTIONS. How to shape better questions to create explosive breakthroughs."
• All the type you see on sample design, ie reviewers blurb at top, author's name etc.
• Vivid and strong colour schemes to be eye -catching individually but especially strong when lined up on bookshelves together.
• See examples attached for HBR series (competitor) and also a quick design hack by myself to give an idea of what it "might" look like.
• A5 portrait format.
• Spine and Back page will be largely text (with barcode, see example).
• Back page text:
• Heading: How to Rock the New Economy with Explosive Questioning Skills.
• - Find out the Killer Questions that kick-started empires like AirBNB, Warby Parker, Starbucks, Gatorade, Air Asia, Pandora, Google, Amazon, Harry Potter, and even Kickstarter.
• - Learn how companies like P&G, Apple, Dyson, JetBlue, Disney, Dove, Mercedes F1, Pixar, and Gore use Killer Questions to develop blockbuster new products, experiences and marketing messages.
• - How to identify and eradicate your cognitive blindspots.
• - How to create a Curiosity Gap (and why that’s so important).
• - Why it’s important to challenge the Status Quo, and how to do it.
• Heading: What if there was a formula for creating Killer Questions? There is!
• Get on board this rocket ship with business creativity expert (and best-selling author) Stu Lloyd as he guides you through a proven system for creating more insightful, more powerful questions, which point us toward breakthrough solutions, products, and process innovations.
• For the first time, he shares the Killer Questions (Innovation Question Formulation System) here. The same system that he has taught to senior executives from major corporations such as Citibank, Adidas, DaimlerBenz, Pfizer, Siemens, and many other progressive companies.
• Heading: Praise for Killer Questions
• “Really enjoyed Killer Questions. Like taking a peek into the minds of some of the greatest innovators right as they were asking these killer questions that prompted them to create history!” Kapil Kane, Head of R&D, Intel China.
• “Awesome! It’s a great book, I’m a huge fan of the power of questions.” Peter Williams, VP, Citibank.
• "Killer Questions is a Killer Book! This has really helped with both my classroom sessions and consulting projects. Well done!"
• James Reinnoldt, Adj. Professor, The University of Washington.
• www.stulloyd.com #killer questions
• [insert bar code]

Nice to have

• Prefer simple strong bold graphic approach.
• Using photos, or icons to highlight the topic. Please avoid cliches.

Should not have

• Not overly fancy, ornate, or visually complicated.

---

Files

Download all files - 2.3 MB