• A$150

• 62 designs

• 21 designers

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Packaging Design Brief

We are launching a new product range to be sold in health food stores.

The Diet Co (no logo as yet).

We will have a range of bars, spreads (jars), shakes (bags) in the following ranges-
milk protein
plant protein
keto

For this project, please do a bar design. The chosen designer will be given additional work for the rest of the packaging as well as promotional material such as social media, banners, posters etc.


Smart Bar Protein - Must be White to be recognized.
Smart Bar Collagen - Bronze
Smart Keto Bar - Possibly Red
Smart Bar Plant - Green

Food images can be added but their must be samples without as we may need to remove for certain countries.

Target Market(s)

Healthy, Weight-loss, Bodybuilding, Elderly, Medical

Industry/Entity Type

Health And Wellness

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean simple to read design with minimal colours
  
  Flavour to be easily read (Must include the word 'Flavour' in the same size font as the flavour description)
  
  Must show size of bar (60g).
  
  Some details that can be added (optional)-
  raw, cold pressed bar with (example) whey protein isolate + prebiotic fibre
  natural, with no artificial colours, flavours, preservatives or sweeteners
  no added sugar or sugar alcohols - gluten free - soy free
  
  Rear of bar shall remain the same or all same details if redesigned.

Nice to have

• Clean design, use of silver foil and/or matt/gloss affect, large oversized flavour image (if including).
  
  See images of current designs I like on the market for ideas

Should not have

• Too many images (if any).

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Files

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