• £110

• 147 designs

• 67 designers

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Logo Design Brief

We are looking for a logo design for our fitness training business which is primarily based around primal/natural movement including outdoors training, martial arts, animal flow and bringing in eternal trainers to run workshops. There are a number of businesses currently incorporating the work "primal" in their name and many have the ape, wolf, deer antlers or claw marks in the logo, we would like something unique that perhaps incorporates a double triangle in it (one slightly overlapping the other vertically) as this represents balance and has personal significance to us. We would like this logo to work well on t-shirts as we build out "tribe". Key words would include: Primal, Outdoors, movement, Feral, Tribe, Fitness, Animal, Play.

Target Market(s)

Male/female, 16 years upwards although target market probably around 20-50
Those already into fitness and looking for a new challenge and some variety as well as those who currently do little or no fitness.

Industry/Entity Type

Fitness

Logo Text

Primal Human

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• There are no definite must have elements in the design, we are open to suggestions. We would like the logo to reflect the feeling of primal/playful movement.

Nice to have

• We would be keen to incorporate the double triangles as shown in one of the attached images but it’s not essential. What we don’t want it just a rehash if one of the images we have attached.

Should not have

• Just a rehash if the ideas we have sent or designs sent within a couple of hours of me posting the competitions as we would prefer the designers took a little time to think before posting something that’s doesn’t fit the brief!

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Files

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