• US$150

• 112 designs

• 37 designers

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Logo Design Brief

We need a logo design for a new business opening in Rockwall, TX, a suburb of Dallas. We will be a beer and wine retail shop, have a deli counter, specialty groceries, and a cafe/bar. We will offer small plates, including cheese and charcuterie, raw oysters, salads, panini, pastries, and more. We are small, family owned restaurants in a small community, and want that to come across in our branding.

We are located in Rockwall's historic, downtown square. "Downing's" is the name of the shop. It is my husband's family's last name, who are long time locals.

Our decor will be "high desert"-Santa Fe/Palm Springs inspired. We will not be your grandfather's "mohagany wood and dark room" wine bar. We will have fun with color, light, and art work. We hope to let this come across in our logo. We do not have an exact color palette yet, as I was hoping for an artist to help us. But we like oranges, olive green, mustard yellow, light blue, turquoise, and red. Think of "modern Southwestern" colors and decor.

We would like a logo that can carry on with time. Nothing too trendy for today, that will look out of style in a few years. However, we are open minded, and not too traditional either.

Target Market(s)

Women 35-65

Industry/Entity Type

Restaurant

Logo Text

Downing's Bottle Shop and Bites--"Downtown" may also be incorporated

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Canter, Ting Tong, Gogoia, Anything interesting

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Our name, color, something eye-catching, simplicity yet creativity appreciated

Nice to have

• Geometric shape, symbolism for "community" or a welcoming feel, something that may be found in desert landscape (but not mountains--we are located in N. TX). Something that includes the feeling of coming together for the beauty of wine, beer, fine food, and good conversation. Desert inspired colors
• Go out on a creative limb. We want something bold, playful, and memorable.

Should not have

• We dont want to focus on "wine" per se. Nothing that is centered around grape leaves or grape vines. Nothing that has been done for wine shops/bars already.

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Files

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