• US$120

• 80 designs

• 40 designers

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Logo Design Brief

We need a logo design for a new book printing company based in South Africa.

This logo effectively needs to have three parts:

- the Graphic [e.g. book stack]
- the main Type = BOOKPRINTERS.CO.ZA
- the sub Type = A division of Printrific (Pty) Ltd

The main company is registered as Printastic (Pty) Ltd, but the first niche the company wants to focus on is the Book Printing niche. To ensure strong connection with target market (i.e. self-publishers, SME's, Corporates, and publishers) a niche brand is effectively being created. As such, the domain name bookprinters.co.za has been secured and the logo needs to include the full domain name.

Colour range: The website needs to showcase/compliment the typical client's books and therefore we've decided to move forwards with more natural/ earthy pastel shades (think "soothing", "soft", "near neutral", "milky", "washed out", "desaturated"). Also considering a number of the books will be coffee table books, travel books, textbooks and annual financial statements, we don't want any jarring colours - it just wouldn't be in keeping with the products they typically print. Also note, the logo will be going on to a semi-transparent black background (see attached screenshot) and therefore must use light/contrasting colours.

Logo graphic:
- Must convey concepts like "boutique book printing", "volume printing", "high quality printing", "on demand book printing" and "professional".
- Must be scalable, without pixelating. Will be used as Facebook profile pic (really small) and on all printed artwork too (could include outside signage)

Note 1: Finished product shots will be photographed with natural granite, marble, slate or wood styled backgrounds.
Note 2: The font used in the attached screenshot was simply used to illustrate that we want ALL CAPS for the main Type section. Change as desired.
Note 3: If a font is used, it must either be supplied in the final design, or we must be able to purchase it. If the latter, please specify font cost.

Logo Text

[Large block letter font] BOOKPRINTERS.CO.ZA [Small font, 2nd line] A division of Printrific (Pty) Ltd

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