Southern California Insurance Agency wordmark logo

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This customer received 46 logo designs from 21 designers. They chose this logo design from Simple Co. as the winning design.
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Logo Design Brief
We are looking for a new logo for our business. We are an insurance agency specializing in personal and commercial insurance in San Diego California. I like the colors Blue and Red which work with our parent company Farmers Insurance but its not a must have if the color combo works..(grey and blue?) (light green and blue??). I would like to see something more web 2.0 looking.. see www.ins-solutions.com (not our website but like the modern look.) We will want to use this on web, stationary, email and maybe business cards. I would appreciate to see some with just the agency name and maybe a few with a basic logo on or near the name. whether its a symbol or just a line or two.. OH, and having the Inc at the end of the name is not absolutely necessary. if it works well in the design its fine but not a necessity.
Target Market(s)
small businesses and families
Industry/Entity Type
Insurance
Logo Text
Aaron J. Farmer Insurance Agency, Inc.
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- not looking for a logo with our initials. Had that before and it just confused people.