Whittle Consulting - logo
 
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This customer received 154 logo designs from 46 designers. They chose this logo design from Skwagor as the winning design.
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Logo Design Brief
                            We need a logo which include the name of our company. 
Background
The firm has been around for a long time. Its a family company started by the father and we operate globally from a small HQ in Melb AUS. We provide strategic mine planning services to the mining industry. We are the only co globally that can do what we do - that is we increase the value of an existing mine plan by 5-35% in terms of the Net present value - coming from the mine. We also incldue sustainability indicators such as energy, water, waste, land use, dust vibration, royalties and taxes in our modelling. 
The early adopters use our approach - we are now moving into the early majority. These are people who need case studies, examples, proof of concept etc. The logo needs to ooze credibility, a global outlook, its modern and 21 century, key is the name Whittle. The logo can include earthy colours as this fits with our current look and feel and the target market
                        
Updates
                                                        Project Deadline Extended
 Reason: We've decided to extend this because most of our staff are away on vacation and can't review the designs. This is why its taking time to give feedback. 
 Added Saturday, December 28, 2013
                                                    
                                                        Project Deadline Extended
 Reason: Apologies - our team has only just kicked into gear this week 
Ive gotten through about half the designs today giving feedback - I'll do the rest tomorrow
 Added Thursday, January 09, 2014
                                                    
Target Market(s)
We work for mining companies. The typical client is 40+ male, professional. Our clients include  mining engineers ,metalurgists, geologists, CEOs, CFOs, Board members, investment bankers, financiers, private equity. 
Industry/Entity Type
Consulting
Logo Text
Whittle Consulting
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
 
                                         
                                         
                                    Abstract Logo
Conceptual / symbolic (optional text)
 
                                         
                                         
                                    Lettermark Logo
Acronym or letter based logo (text only)
 
                                         
                                         
                                    Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the name of the company Whittle Consulting
Nice to have
- If the name Whittle can be bigger than the word Consulting.
- We are and will remain a small family run private company who operate globally esp in Australia, AFRICA, N and Latin America and Asia. OUr consulting services are unique - and some would say we are quite quirky.
- The logo can have create and original elements on a modern, sophistocated and elegant styling. Simple, clear and easy to recognise the name Whittle. This name has cache an enormous respect / credibility within the global mining industry.
- Oh yes - and did I say we are a software co - we just don't advertise that :)