• A$110

• 11 designs

• 6 designers

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Graphic Design Brief

We've got a 1 page PDF flowchart graphic that forms the basis of our strategy working with clients and we need this to be redesigned in a more modern, clear and effective way. The final design should allow us to make some changes (we have some skills in adobe indesign / illustrator etc so are happy to tweak content from your design.

Our brand uses primarily oranges, greys and white. And the final flowchart should be really clear to understand for our clients. See the current PDF attached.

We are open to reimagining of the layout / design - it does not need to be laid out exactly as we have already.

EXPLAINING THE FLOWCHART:
This flowchart maps out our approach to video in a marketing strategy. Across the top is the customer journey through three phases (awareness, consideration, purchase). This then aligns with the marketing approach which is emotional on the left (at the awareness stage) through to rational to the right (at the purchase end of the journey). Under this journey flowchart we see the three main goals outlined, with the types of video that work for each goal listed under that. Then across the bottom are logos/icons indicating the video platforms that should be used for each goal.

Finally right across the bottom underlying all of this marketing strategy is the idea of video as a product. In otherwords video used not in the marketing funnel but as part of the businesses product suite or offering.

I trust that makes sense to design, feel free to play with the layout.

Target Market(s)

Corporate clients, medium enterprise

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Modern, clear design. Good use of shape and colour. The three main goals for video strategy should be the key focus (left to right) Brand positioning, Social Engagement, Conversions and traffic. Must fit nicely to one a4 page, landscape is fine.

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Files