so you have some type of church affiliation??? that's at least what i see in the logo you selected...

ALDAX

I read ALDAX as well, with a church sign in front :)

Yep. Lame kerning.

Thank you for your feedback. We have asked for a modification that makes it more clear the name is 'FALDAX', not 'ALDAX'. I agree the kerning was off and having the 'F' in the circle broke up the design too much.

It's funny you mention that! We were originally leaning heavily towards another design and one night, my wife and I were reviewing everything again and she noticed that the design we've chose has a hidden cross in the 'F'. Some people seem to notice it instantly while others do not. We do not have any church affiliation but we are indeed Christian. Our journey with FALDAX so far has been difficult and long but throughout the journey, we have prayed hard and asked for guidance. We believe that God has truly helped lead us and get us to this point. When we saw the logo design that met our basic design criteria and had that subtle cross, we fell in love with it. What a better way to honor God who has helped us so much? We hope you like it too!

Also, please excuse my typos. For some reason, I can't scroll up and review the message while I am typing it!