Logo Re-branding for Organic Certification Agency

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This customer received 110 logo designs from 38 designers. They chose this logo design from R.R as the winning design.
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Logo Design Brief
We are re-branding from Natures International Certification Services to NICS. We are an organic certification agency accredited through the USDA NOP program servicing clients throughout the United States. Our logo may be placed on our clients organic product labels as well as used for our own marketing. We would like to have a logo that can be used in both color and in black and white. Needs to legible, recognizable and printable in large and small print. Think of a food product package with a USDA seal being smaller than a dime that goes on a label (see upload example for size). We like the idea of wheat signifying abundance and maybe try one option using wheat for the "I" in NICS. We are envisioning a color scheme that includes blue, golden and green that are shades of modern and/or bright, but not primary. The link that shows our competitors logos is as follows: www.accreditedcertifiers.org and look under ACA members on the main page. Uploaded below are some statements we are tossing around for values as well as some sample colors to get a feel of what we like.
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Target Market(s)
Organic consumers and organic producers
Industry/Entity Type
Agriculture
Logo Text
It must say the words "NICS" and "Certified Organic" somewhere in the logo or Certified Organic by NICS.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Usable in black and white and in color
- Say the words "NICS" and "Certified Organic" somewhere in the logo
- Legible, recognizable and printable in large and small print
Nice to have
- Consistent with industry but unique to our values and be memorable.
- Distinct, fresh and with print very prominent.
- Three colors plus black or white text. Colors below are just ideas.
Should not have
- NOT too busy