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Thynne & Macartney logo
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This customer received 248 logo designs from 83 designers. They chose this logo design from pine design as the winning design.
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A$650
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248 designs
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83 designers
Logo Design Brief
Thynne & Macartney is a Brisbane based, independent, commercial law firm that celebrated it's 120th anniversary in 2013. Our clients are based primarily in Queensland, but we have clients all over Australia and internationally as well. We were part of a national alliance of independent law firms that all had similar logos. This alliance dissolved as of 30 November 2013 and as such, we require a new logo. I have uploaded our current logo for your information. We are looking to move completely away from this style. In part because it is impractical, it is too long and shrinks badly.
We are happy to embrace our past but do not want to live in it. Due to the age of the firm, Thynne & Macartney is seen as being a bit old-fashioned. We would like to move away from this image and would like a modern, contemporary logo - but something that is timeless and won't date, at least not too quickly. Part of this modernisation is to replace the amphersand with a + symbol. Thynne + Macartney is very long, so we want to have the logo over 2 lines to make it easier to shrink. Our website is www.thymac.com.au
Updates
Project Deadline Extended
Reason: The committee does not meet until 14 January to review the designs, so we can extend the deadline.
Added Sunday, December 29, 2013
Project Deadline Extended
Reason: The deadline has been extended for those designers who have been contacted with requests for amendments so the amended versions can be uploaded.
Added Thursday, January 16, 2014
Target Market(s)
We act for corporations, small and medium enterprises, and private clients. We have some unusual practices including shipping & maritime, media and agricultural.
Industry/Entity Type
Law Firm
Logo Text
T+M Thynne + Macartney or TM Thynne + Macartney
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The words 'Thynne' and 'Macartney' must have equal prominence, ie. the same font size.
We want to use + instead of &
'Thynne' and 'Macartney' over two lines.
Sentence case.
Something that is modern, but won't date too quickly.
The logo must be clear and easy to read when shrunk to 3cm in width.
The logo must be clear and recognisable in mono form.
Nice to have
- We were looking at blue or a bright blue-based red (with black in both instances). Happy to look at options.
We would like to look at some conceptual / symbolic element with the text in place of the T+M or TM - maybe a stylised TM? Or not - it can be totally abstract.
We are looking at either T+M Thynne + Macartney or TM Thynne + Macartney
Should not have
- Do not superimpose the T and the M - this is too is close to our previous logo
Steer clear of legal cliches such as scales of justice and law court columns
No serif or thin fonts
No logos in upper or lower case only
No logo using multi-colours
No borders
Nothing on the diagonal
No vertical lines – horizontal lines are fine
No PMS 453U or Pantone 188U (current logo)
No browns, olivey greens or maroons
