Packaging Design Project
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This customer received 15 packaging designs from 6 designers. They chose this packaging design from Dora Schall as the winning design.
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Packaging Design Brief
Hello Designers,
Our company is a new start up looking to sell rice bagged in 50kg bags and sold to africa. This packaging should show that the product is trust worthy, homely and portray a mother love and trust ie your mother know the best food for her child.
Please find enclosed our company logo enclosed(Berkshire wells) and the name of the rice is sweet mother. We will add later sweet mother gold,premium and ultra .
Front Of the bag
Top of the bag is our logo
Name: Sweet Mother
Picture:to be done by you
Country of origin:Vietnam Parboiled RIce
Description:100% SORTEXED
Quality:premium quality
Back of bag
Name of company:BERKSHIRE WELLS
Production Date:
expiry date:
Batch number:
Origination of product:PRODUCT OF VIETNAM
Exported by : name to be provided
Updates
Project Deadline Extended
Reason: I would like to see more designers. We were also asked for the length and breath of the 50kg bags. length is 92cm and breath is 63cm.
Added Wednesday, March 14, 2012
WE HAVE BEEN INFORMED BY THE BAG PRINTERS THAT WE ARE LIMITED TO ONLY 3 COLOURS.PLEASE CAN YOU UPDATE YOUR DESIGNS TO JUST 3 COLORS
Added Friday, March 30, 2012
Target Market(s)
The target market is all women above the age of 16.
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We must have a picture of an african mother preferably smiling, her age must be at least 50 to 60 years of age.