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Design a logo for a baby store that is NOT designed for mums but rather the people buying presents!
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This customer received 138 logo designs from 42 designers. They chose this logo design from Studio Hes as the winning design.
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A$200
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138 designs
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Logo Design Brief
Design a logo for an online store based in and servicing Australia called 'The Nursery' (the text can include uppercase or just be lowercase).
The name is fairly self explanatory so the logo does not need to reflect that I will be selling baby items. It is much more important that the logo appeal to the people that will be buying gifts from this site who are predominantly 25-40 year old women with medium to high disposable incomes.
I've set up a pinterest board to show you some logos that I like which I will continue to add to http://www.pinterest.com/bubblykate/logos/
Updates
Hi, thanks for all the designs submitted. I am regularly receiving designs which include baby pink or blue which I have specifically asked not to be included. As far as colour is concerned I'm just as happy with grayscale so don't feel limited to producing colour designs.
Please also avoid red, orange and brown.
Thanks,
Kate
Added Friday, December 27, 2013
Also, be careful with the use of green, this is not a plant nursery. It is a baby store so any green should be an accent I think.
Thanks
Added Friday, December 27, 2013
Target Market(s)
Women aged 25-40 years old, with medium to high disposable incomes.
Industry/Entity Type
Store
Logo Text
The Nursery
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Illegible fonts. Fonts that are so scrolly that it is hard to make out the words
Pastel pink or blue. Try to avoid stereotypical baby.
Also no red or brown in the font.