• £140

• 43 designs

• 13 designers

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Label Design Brief

We are a family owned nutrition company with big ambitions. Our goal is to develop a range of 100% natural supplements for women, inspired by nature & modern technology that helps them meet their nutritional needs while nourishing them from within. All our products are junk free because we believe that that’s how nature intended it. We also produce products through a sustainable process and only use biodegradable packaging for our products (See link - https://www.enviropack.org.uk/biodegradable-stand-pouch-250g-kraft)

Our brand style is modern and minimalist. This same style will be reflected in our social media, website and we want it to be represented through the label designs for our product packaging.

We want some creative designers to design a label that is true to our style (See attached packaging brief with designs we like) and displays our values of Premium, High Quality, Organic Real Food supplements focused on women. I have provided examples in the attached brief, but please only use as inspiration, I dont want any of them to be copied (sorry have had my fingers burnt already !)
We already have the front of the package designed and want the back of the package now designed, maintaining the same minimalist smart theme.

Please see attached brief for more details.

Target Market(s)

The target market is women between the age 25 to 45, based in UK (mostly based in larger cities in UK). They are typically middle class or higher and would be in demanding jobs and social lives, that requires for them to meet their nutrition needs in convenient, easy to take forms. The women would also be socially conscious and sensitive to issues like women's rights, environmental issues, healthy food, organic food and sustainability etc. I have a much more detailed customer avatar if required

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The label, should look minimalist and modern, throw in some out of the box creativity and we have a winner. Creativity will definitely be of importance. Our packaging is a biodegradable brown paper stand up pouch (Example link in product description). So to make it standout from other colorful packaging - being creative would definitely help.
• The back of the package has a lot of words to be covered. So please make sure you design it in a way that it looks smart and not too busy. We would suggest using lots of logos to make it more readable

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Files

Download all files - 26.7 MB