• A$150

• 127 designs

• 62 designers

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Logo Design Brief

We need a logo design for our new business venture. We are in the fresh fruit and vegetable produce industry. Our new lines of product are targeted specifically at the alcohol market. This will be a complimentary product for beer and spirits.

Our product is a box of either 4 lemons, 4 limes or 4 blood oranges. They will be sold in liquor stores as a premium product next to the point of sale. The citrus fruit will be an add on purchase to go with your purchase of vodka, gin, aperol, corona etc. This is a convenient solution to make your Saturday night social beverage shopping a one stop shop. No need to make two seperate trips to the supermarket for fruit and liquor store for spirits as they will be sold under the one roof.

All citrus fruits to accompany a wide range of beverages. We need a name a logo for this business. It will be sold in all liquor stores or any store where beer, wine and spirits are sold.

The company is called Citrus Twist and then on each box the the slogan will be "A Twist of..." then you will be able to see the product through the cardboard that finish the sentence. E.g. "A Twist of... and then you will see a lime underneath.
Examples "A Twist of Lime", "A Twist of Lemon", "A Twist of Grapefruit" etc

Words that you associate with this company are
- citrus
- flavour
- sunshine
- infusion
- essence
- twist
- enjoyment
- convenience
- blend
- young
- lively
- living life
- spirit

In the images attached. These are our top two design concepts. The logo and positioning is not what we want, hence why we are continuing the search.

Target Market(s)

18+
Med-High Disposable Income
Active social life
A purchaser who will pay more for a product based on convenience rather than price
Milennials (Gen Z and Gen Y)
High social media usage
Enjoys going out to festivals, picnics, backyard bbq's, the beach - places where you want to drink but there are not necessarily bars around to mix the drinks for you.

Logo Text

Citrus Twist

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Currently we are choosing between two difference colour palettes for our box.
• 1. Black gloss box with gold borders and trim - to show that we have a premium product and the colour of the fruit will stand out within the box
• 2. Natural cardboard background with black border (although green border is shown we will most likely use black) - natural vibes. Convey's to the customer that it is fresh fruit that is freshly picked from the farm and going straight to you.
• Therefore it must suit these colours and vibes

Should not have

• outrageous use of colour

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Files

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