Qualify First Logo Redesign for Rapidly Growing Mortgage Company

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This customer received 243 logo designs from 97 designers. They chose this logo design from Jay Design as the winning design.
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Logo Design Brief
Update my current Qualify First logo. The font and the colors are my main focus of the redesign. It is important that the “F” in “Qualify” is obvious as the word is regularly mistaken for “Quality”. Our company encourages homebuyers to start the process with us as opposed to finding a real estate agent first.
Updates
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Target Market(s)
Homebuyers
Industry/Entity Type
Mortgage Brokerage
Logo Text
Qualify First
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.