Touch screen based web site design

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This customer received 30 web designs from 10 designers. They chose this web design from krishnan as the winning design.
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Web Design Brief
We have a product called nGage.
It is a browser based touch screen application for the apartment leasing industry . You can read more about it at http://ngage.mindspaninc.com.
To see how the product functions, you can check the link http://www.onlinengage.com/ngage.aspx?k=demo1.
We have a need to give a new look and feel to the application. The redesign is NOT to be limited to colors and shapes, but an overhaul of the screen layout, color, font scheme to make the application flow nice and smooth. The content of the pages will remain the same.
There will be animations but that can be done by our IT team, if described in concept by the designer.
Again to reiterate, all things are up for grab, do not get influenced by the images, shapes and color used currently.
Updates
Project Deadline Extended
Reason: None of the design are coming even close to what I am asking for. Please see the homepage of the application at http://www.mindspaninc.com/ngage/images/img-screenshot-lg-01.jpg. That is what I am asking for as the first page to show the design idea.
Added Monday, March 12, 2012
Project Deadline Extended
Reason: At least the last couple of designs submitted understands it is a touch screen and the home page is not a web site home page.
The reason I am still not able to select a design is that the quality of graphic design elements is sub par. For example, The treatment to the options for example are not sharp and up to mark.
Added Thursday, March 15, 2012
Target Market(s)
Propective residents walking into a apartment leasing centers
Industry/Entity Type
Apartment
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Must have a design where the content, like name of the property, menu options and pictures, are dynamic. So for example, do not restrict the design in a manner that we cannot switch off an option without redesign of the page.
- Good use of icons for options
- Gives the user a calm and serene feeling while maintaining a crisp modern user interface
Nice to have
- - Design in a manner that the background can be a custom image for a specific client
- Description of animation on the screen where the images selected by the client can rotate/slide/appear/animate
Should not have
- - Boxy design
- Small options that cannot be touched by fingers
- dont plan on hover animations, will not work in touch