• US$240

• 108 designs

• 47 designers

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Logo Design Brief

We are looking to refresh our design from our current one (which uses the company name AS the symbol) to a symbol with the name attached to it. We are a small, well-established (15 years) and extremely professional pet care company. We cater to clients who treat their pets like part of their family. Our clients understand that although we may be more expensive than hobby sitters or Rover/Wag sitters, this is because we take our business seriously. We are not "hobby" sitters we are professional pet care specialists. We allow people with pets to live their lives to the fullest while knowing their pets are being well taken care of while they are away. Many of our clients tell us they have no idea what they would do without us and love that they don't have to put their lives on hold. I think the overall feeling is we are a professional company and we do take this business seriously...BUT...it is pets and they are totally fun! I do not want anything too feminine (as we have male walkers). Symbols that make it obvious it is a pet care company but nothing cheesy. Looking for classiness. My current paw print I like, but it is very similar to what Rover is using and I don't think it says "classy" or is symbolic of pet care plus the concierge/luxury feel. The Collar Me Charming logo I attached is one that I really like (font, placement and design).

Target Market(s)

Our target is mainly women (although we get our fair share of men) ages 30-50 who are busy either working or caring for family/children. We also have many childless couples ages 25-30 who commute to work in the city. In all cases, the dog is like their only child or one of their children. We also do cat care and other small pets!

Industry/Entity Type

Pet Care

Logo Text

Canine Concierge pet care (Canine Concierge being the company name and pet care the descriptor)

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• My goals for my logo are:
• Create a logo that fits in square dimensions for social media.
• Can be used with or without text (so the symbol and the text can both stand alone).
• Has a modern, clean, simple, professional, luxury feel
• I am open to a new color scheme or using my current colors (or close to them)
• Something that would show up on dark colored apparel as well as white.
• Font is legible from a distance on a t-shirt and also when shrunken down in size.
• Is not overly feminine as I have men working for me who need to wear the logo
• Can be printed or embroidered onto a polo if necessary
• Maybe have 2 versions of the final logo, so they can be used in different applications (one that might look better on a t-shirt and one that might look better smaller)--or just be able to break it apart into unique parts - the symbol, the text, the symbol plus text.

Should not have

• pinks/ feminine colors
• any kind of real looking elements (like a life-like illustration)

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Files

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