Convention Program Ad for Roofing Distributor

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This customer received 38 flyer designs from 15 designers. They chose this flyer design from Erik Devos as the winning design.
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Flyer Design Brief
LOOKING FOR A SLEEKER AD - get creative! I've added a few graphics, you don't have to use those. I've also added the ad we used a couple of years ago for the same publication for an example.
SPECS:
Ad to be placed in convention program for roofing distributors.
Live 3.50"x8.50"
Trim 4.00" x 9.00"
Bleed 4.25" x 9.25"
300dpi min or vector art
Embed all fonts are convert text to outlines
Uncompressed PDF preferred.
Compressed formats (JPG, etc) accepted
Target Market(s)
Roofing contractors, homeowners in Florida.
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1. Branches listed with phone numbers
- 2. Locations plotted on Florida graphic (your choice)
- 3. Gulfeagle logo
- 4. Gulfeagle website listed
- 5. Needs: Visit us at Booth 719
- 6. Staying on Top logo placement
- 7. Artist free to choose graphics - some submitted.
- 8. Company colors, PMS: Reflex Blue and Warm Grey #11
- 9. Tagline: Building Relationships, Building Trust - a Tradition Since 1905.
Nice to have
- Looking for a sleek, professional design.