Merlin Brand Household Liquids

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This customer received 18 packaging designs from 10 designers. They chose this packaging design from MDesigns ™ as the winning design.
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Packaging Design Brief
We need a logo designed, as well as a design concept under the Merlin brand for dishwashing liquid, liquid handwashing soap and toilet bowl cleanser.
The design concept should be fresh and clean looking using green and blue colors.
The packaging should be targeted to mothers and ladies of the house who do the grocery shopping. It should convey the message that this product will magically clean their hands/ laundry/ whatnots.
Target Market(s)
Middle class to low end market (B,C,D)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Merlin the "Wizard" who magically removes dust/ germs/ dirt/ bacteria
Nice to have
- A wizard cartoon image on the label
Should not have
- black colors