Arborvitae

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This customer received 96 label designs from 33 designers. They chose this label design from Whats2Wear Inc as the winning design.
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Label Design Brief
We have already had a logo designed. Attached is the logo.
We are now wanting to design a label that will wrap around a plastic bottle which contains 1 litre of fluid. The size of the label is 15cm high by 28 cm wide.
The bottle for which the label will be used is a natural wellbeing supplement in a class of its own. It is a liquid tonic/complementary medicine - not a drink you guzzle down like powerade.
The label needs to look natural and healthy and include the logo attached.
This is a premium bottle which will cost more than $50 AUD per bottle. The label needs to be classy as you would expect to find on an expensive bottle of wine.
The label needs to be able to sell the bottle and it needs to convince that what is inside the bottle is worth what it will cost.
The product does not have fruit in it and is not a water drink. One of the ingredients is an extract from the French Maritime Pine Bark.
We do not want the label to be to busy.
The product is to market in China, United States and Australia.
We will have to typeset certain wording onto the label - Ingredients, company details, bottle code etc which will be on the back of the bottle.
Updates
We have uploaded a picture of the plastic bottle that the label will be used on. The dimensions of the label have been included in the project brief.
Regards
Added Sunday, February 16, 2014
Project Deadline Extended
Reason: We realise that the time period allowed to create a label may have been to short for some designers.
Thanks
Added Tuesday, February 18, 2014
Project Deadline Extended
Reason: Just waiting on final designs to be submitted. This will be the last extension.
Regards
Added Monday, February 24, 2014
Target Market(s)
Generally adults aged 35 to 65.
Industry/Entity Type
Plastic
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Most of this information has been outlined above.