www.workoutmeals.com.au

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This customer received 98 logo designs from 38 designers. They chose this logo design from Parry PRK as the winning design.
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Logo Design Brief
Please check out www.workoutmeals.com.au &
https://www.facebook.com/workoutmeals
It must be Female & Male friendly
We provide customised meals for clients that lift weights/go to the gym & Eating healthy "Customised food" catered to their workout routine. So the logo will need to have to incorporate both (lifting weights/gym & Clean customised eating)....and ontop of that it needs to look "cool"
Things that come to mind are food utensils, kitchen scales (As all out meals are custom weighed which is very important to our business), and gym equipment, but please use your creative mind, needs to match the theme of our site www.workoutmeals.com.au , we cater to both men and women, nice if we can include that also perhaps.
Our current logo is to complex, it needs to be something simple but cool and affective, even though it is for the gym and eating clean etc, if I put this new logo on a shirt, I want it to also look cool enough so its not just worn to bed or mowing the lawn but out and about also.
More info:
1) What type of logo are you looking for (icon + text, or text only)
- I would like an icon + Workout Meals as text with the icon
2) If you are looking for a symbol, do you prefer something abstract or the imagery should be obvious?
- Not quite abstract, it needs to be relevant, it needs to show the Gym (Lifting weights) Customisation of out meals (Kitchen scales) and Healthy eating (maybe the use of cutlery)
3) If there is a single statement that you’d like your logo to convey, what is it?
- Healthy eating for people that lift weights and go to the gym, and want there food customised with different portions of food we provide (all details on our web site)
4) The overall feel of the website is fun, modern and colorful, should the logo follow this tone?
- It must suit and fit the theme of our site www.workoutmeals.com.au
5) What is your preference in terms of lettering style (heavy, slanted, bespoke so on)
-No preference
6) Please provide at least 3 URL or sample of logos with styles you like:
- It needs to show 3 things 'lifting weights": i.e. gym equipment/someone lifting weights “healthy eating" : i.e. maybe cutlery "customisation of food portions "i.e: maybe kitchen scale
Customisation of food portions is VERY important to our business
A great design I believe is: (but it doesn’t show customisation of food like I want)
But we are in no way to copy this, ours has to unique
Target Market(s)
People that go to the gym and eat healthy, and want healthy meals that are custom designed to there body type.
Industry/Entity Type
Gym
Logo Text
Workout Meals
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- amazing logo