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Prestige financial services company needs an exclusive, intriguing logo
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This customer received 75 logo designs from 35 designers. They chose this logo design from Quizer as the winning design.
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A$400
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75 designs
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35 designers
Logo Design Brief
Capital Fusion is a group of highly experienced advisers helping clients with financing for property purchases. Operating by referral only, and working exclusively with clients requiring over a million dollars in financing, Capital Fusion offers an unsurpassed level of expertise and a focus on servicing the unique needs of our demanding clients.
To complement our name (which was not specifically developed with this audience in mind) and our tagline, we need a visual identity that communicates the the high-end, prestige nature of our service. We would also like to hint at the exclusivity of the service - we only accept new clients who are referred by a handful of private bankers and existing clients, and decline to work with anyone not requiring a sufficient level of finance.
Updates
Project Deadline Extended
Reason: With it being a bit hectic with Christmas and so on, we know a few designers are struggling to find the time to make submissions as they normally would. Given we are not in a desperate hurry we are extending the deadline so we can all work towards the best result.
Added Saturday, December 21, 2013
Hi guys, just a short note to let you know that we are currently working with two designers to reach a final decision, so it is unlikely that we will be considering any further designs submitted unless they are irresistibly brilliant - just wanting to avoid you wasting time and effort.
Added Monday, December 23, 2013
Target Market(s)
Very affluent men in their forties and fifties.
Our audience are high net worth individuals who believe in having the best of everything – and always want something a little more special than their social circle. They are financially active, engaged, and reasonably informed, as well as time poor and status conscious. They have high expectations of the service providers they engage.
Industry/Entity Type
Financial
Logo Text
Capital Fusion. An Invitation to Opportunity.
Look and feel
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Upmarket
Requirements
Must have
- We need you to create an identity and show how it works in three distinct ways;
- 1. As a STAMP
- A simple visual way of communicating the brand without explicitly naming it. This will be clear for those who recognise the stamp, and intriguing for those that don’t. A typical use may be embossing the wooden box a gift sent to a valued referrer comes in. The stamp needs to be visually unique and reasonably simple, ideally one colour (or with a strong one colour version).
- 2. As a LOGO
- A lockup of the stamp, the name and the tagline. For use in all corporate communication.
- 3. As a BROKER IDENTITY
- A lockup of the logo (stamp, name and tagline) and the broker’s name (eg. Julio Labraga).