local residential logo and business card

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This customer received 88 logo designs from 36 designers. They chose this logo design from CreativeFlows 2 as the winning design.
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Logo Design Brief
Local Residential is a new business based in Brighton in the UK
Our business is leasing/renting residential property from property owners over the long term.
It is important that our brand is perceived to be trustworthy, stable and secure.
The logo should probably contain blue.
The main person behind the company is a woman who is very dynamic and upmarket. So if you can incorporate those values into the design, so much the better.
Back of business card should have following bullet points:
we rent your properties long term
guaranteed rental income - voids eliminated
property sourcing
property management
joint ventures
Target Market(s)
Fairly conservative people probably aged 40+ Mainly men
Industry/Entity Type
Real Estate
Logo Text
Local Residential
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- impact
Should not have
- bright colours - yellow green orange red