Jacques Cafe - new fast casual restaurant

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This customer received 44 signage designs from 13 designers. They chose this signage design from eightball inc. as the winning design.
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Signage Design Brief
We are looking for an innovative logo design that can be used for signage, menus, website, collateral marketing materials, business cards, etc.
Jacques Cafe is a new fast casual restaurant (no full table service, but higher quality food and ambiance) to be located in Las Vegas (Summerlin to be the first location). Hectic schedules and family budgets often conflict with the growing awareness of healthy and organic food alternatives. Our menu will feature quality, fresh ingredients and include vegan, gluten free choices, freshly ground hormone-free and grass fed beef for hamburgers, desserts in a casual atmosphere. This is not a high end, fine dining French restaurant. The idea is to take advantage of the extensive French and Pacific Rim restaurant experience of the chef, combined with the latest food technologies to create an innovative, value-oriented menu.
The logo should incorporate or complement the Jacques Cafe name. Lighted exterior signage will placed on the earth-tone fascia of the retail center (competing with nearby restaurants) with additional signage on a shared monument and restaurant window glass/awning.
Updates
We've upgraded the Jacques Cafe project to committed payment.
Added Sunday, December 22, 2013
Target Market(s)
Located in a supermarket-anchored retail center in an upscale master planned community. Target audience is a mix between older, wealthy retirees, health-conscious, busy lifestyle families, nearby soccer fields hosts large tournaments.
Industry/Entity Type
Restaurant
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.