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Nail Clippers/Cuticle Nippers brand seeks logo that shouts craftsmanship, sharpness and vibrancy.
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This customer received 228 logo designs from 53 designers. They chose this logo design from sianwillisgd as the winning design.
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S$150
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228 designs
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Logo Design Brief
We need a logo design for a rebranding of a Singapore-based company specialising in stainless-steel beauty and personal-care tools such as cuticle nippers, nail clippers and tweezers. The brand is currently known as 'Viba' and it is sold on Amazon in the US and Europe. The new brand is 'Rui Smiths' -- a mix of the best values from the East and West.
RUI means sharp, acute, keen, rapid, fighting spirit and vigorous. It comes from the Chinese word 锐.
It represents the intense sharpness of the blades and cutting edges that we produce and champion. Rui symbolises our single-minded quest to offer the most precise and keen tools for all your cutting needs. At Rui Smiths, we are fascinated by metals, metalworking, and the use of tools to make tools. Main products: Cuticle nippers, Nail Clippers, Tweezers.
The brand should elicit a mix of such impressions :
Vibrant – Strong, Prism of Colours
Modern – Artisanal, Organic
Traditional Craftsmanship – Blacksmiths/Goldsmiths working to make solid, reliable tools
Rui Smiths admires the Harperton brand of personal care tools.
Vision for the logo:
The logo is made up of a symbol that may or may not include the word 'RUI'. The symbol can be a standalone and etched on all products. The logo also includes the words 'Rui Smiths'. (Eg., this two-part Harperton logo -- https://www.amazon.com/Harperton/pages/11072199011)
Target Market(s)
Amazon in the US and Europe
Industry/Entity Type
Home Health Care
Logo Text
Rui Smiths
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A symbol that may or may not include the word 'RUI'. (The symbol can be a standalone and etched on all products.)
- The brand name 'Rui Smiths'
Nice to have
- Prism of colours
- Some design element that depicts sharpness or a sharp edge.
Should not have
- Do not include cuticle nippers in the logo
