• A$110

• 28 designs

• 12 designers

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Icon Design Brief

We need 4 icon designs for our newly-established meal kit company to illustrate the 4 steps of the ordering process. Our company sources, prepares and delivers fresh ingredients along with easy-to-follow recipe cards to our customers. Our products help busy families to spend some time in the kitchen again.

We would like to see simple icons in orange CMYK 0 80 95 0, RGB 241 90 41 or PMS Solid coated Orange 021 C.

The final designs should illustrate our 4 steps:
You pick your meals
Select up to 5 meals from our extensive choice of 13 dishes weekly.

You receive your ingredients
Better than grocery shopping: skip the queue and the meal planning.

You cook
Enjoy the fun part, have a glass of wine and enjoy your delicious and healthy homemade meal in less than 30 minutes.

You control
Your account can be paused or cancelled at any time. No lock-in contract, just more convenience at your fingertips.

Target Market(s)

Busy working families, busy professionals, stay-at-home mums, millennials

Industry/Entity Type

Food Service

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Our logo colour as stated in the project description.
• It must relate to the steps of the process.

Nice to have

• Step 1 ideas: IT device with lots of different meals to choose from
• Step 2 ideas: a basket or box full of fresh looking ingredients or a several raw ingredients
• Step 3 ideas: cooking pot, chopping board, frying pan with smoke etc.
• Step 4 ideas: smartphone again?