• £110

• 59 designs

• 30 designers

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Logo Design Brief

This is a new artisan chocolate company that offers a unique range of products. The company name is Happy Chocolate Days. The logo should work with the name in a line, or as three lines to form a square. I understand the design will only be provided in one of these styles, but please bear in mind the requirement for it to work in both configurations.

There are other companies in the UK market that offer solid chocolates that use letters on the chocolates to spell a customer-specific message. Our chocolates offer this personalisation service, but are also decorated with themed motifs and include a variety of fillings, features which are not provided by other competitors. The primary target market purchaser is female and male, aged 18 - 35, purchasing for their friends and family. The motifs for decoration will be themed for current trends, changing frequently. This is not a budget product and is priced to reflect the hand crafted quality of the chocolates. The logo should embody these words; youthful, vibrant, colourful, party, celebration, delicious, fun, happy, high quality, hand made, craft. The logo should not be too fussy or complicated.

The word "chocolate" should probably be in brown, but open to suggestions on colours in general. The font used for the letters on the chocolates is Garamond, but this may look a bit old-fashioned for the logo.

Target Market(s)

The primary target market purchaser is female and male, aged 18 - 35, purchasing for their friends and family.

Industry/Entity Type

Chocolate Company

Logo Text

Happy Chocolate Days

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A fun party feel, without being too fussy. Using a font that is free to use. Should work equally well at all sizes, so no tiny details.
• Prefer a white background.
• The logo should embody these words; youthful, vibrant, colourful, party, celebration, delicious, fun, happy, high quality, hand made, craft. The logo should not be too fussy or complicated.

Nice to have

• Can have a border of some sort.

Should not have

• Animals, anything like a mascot. Nothing too obvious like balloons and party hats. No retro type fonts.