• US$190

• 66 designs

• 13 designers

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Stationery Design Brief

Be Realty is a growing, 6-year-old real estate brokerage in Chicago. We are in the process of transitioning into a new headquarters location. Many of our marketing materials will need to be disposed of because they have the old office address. We are hoping to take this opportunity to develop a clean and cohesive set of branded materials.

We like clean, professional, and flexible designs that are understated but exude our enthusiasm that well-guided real estate decisions lead our clients to “be where they want to be.”

Specifically we are requesting designs for:
1) 9”x12” vertical folder with double pocket: used primarily for presenting sales materials during pitches to potential real estate buyers, sellers, or property management clients. One of the pockets should hold a business card. Required elements:
o Logo
o Tagline
o No address (allowing use in multiple office locations)
2) Be Marketed handout: used in the folder for marketing presentations (current version attached)
3) Legal-sized envelope
4) Professional letterhead*
5) Internal-use “Ways to Be” contractor training document template (example attached)*
6) External-use “Be Ready” guide document for clients (example attached)*

*prepared such that we can either implement as a Google Document template or professionally print.

Our new contact information is:
Be Realty, LLC
3352 N. Sheffield
Chicago, IL 60657
773-234-3363
www.berealtygroup.com

Target Market(s)

Our target market is affluent, successful individuals of varying ages—and includes international clientele.

Industry/Entity Type

Real Estate

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• COLORS: Please see the attached "colors" file for required color palette.
• FONTS:
• Georgia = be realty™ (primary logo)
• Gotham Narrow = be where you want to be. be realty.® (tagline)
• Logo and stand alone use of tagline should utilize lowercase text. If written as part of copy or contact information, use capitalization.

Nice to have

• Where appropriate, incorporate our tagline (with registered trademark symbol):
• be where you want to be. be realty.®

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Files

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