The Well Armed Woman Logo

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This customer received 128 logo designs from 51 designers. They chose this logo design from Perfect Design450 as the winning design.
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Logo Design Brief
Our company needs a new logo - we need something eye catching and will translate into jewerly and other products easily. It must communicate an empowered woman. Strong and confident. NOT sexy! We have and use our "3 E's" Educate, Equip & Empower to guide all we do. Our company is 6 years old and a very solid and respected company. Our challenge is that our logo is text and not an image which has been hard to translate into product branding. our new logo needs to incorporate our company color - purple. Pantone 2617C. You can visit our website here. https://thewellarmedwoman.com/
Our current full logo says: The Well Armed Woman, Where the Feminine and Firearms Meet.
Target Market(s)
Women - ages 18 - 65 interested in their self-defense
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- be an icon or image - NOT a text logo. It can however have supporting text
- must have the pantone 2617C
- must reflect courage, strength, empowerment and be mature and respectful.
Nice to have
- could have firearm in the logo.. it is imperative that it is an accurate representation of a firearm. I can help guide you if necessary.
Should not have
- should not be sexy or provacative.